Adidas’ Latest Shoe Criticized for its Connection to Slavery

Adidas’ latest attempt to woo the sneaker heads came up a bit short on Monday after controversy surrounding one of their newest shoe designs. The “JS Roundhouse Mids” were going to be released this summer with a plastic shackle attached to each shoe, but have been dropped due to its connection to slavery. The company has released a statement:

The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery. Since the shoe debuted on our Facebook page ahead of its market release in August, adidas has received both favorable and critical feedback.

The shoes were set to be released in August, and were part of 18 new shoe designs that were also set for an August release.

Aside from the shackles, I don’t think these shoes look that bad, but those shackles are ridiculous. I don’t necessarily think Adidas was trying to incorporate slavery into these shoes, but you have to know how the shackle look would be taken.

Slavery connection or not, people are actually talking about Adidas shoes again. When was the last time that happened?

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Posted on June 18, 2012, in News, Sports, Thee Cody Taylor and tagged , . Bookmark the permalink. Leave a comment.

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